NEWS

Dalian Dongsheng printing: world wide | outstanding success story

The general manager of Dalian Dongsheng Printing Co., Kong Xiandong was a cheerful, talkative person, the first contact will make people feel like a benign and openhearted interview between the start, you can. This unique personal charm, also let Kong Xiandong at the mall in a leading Dongsheng printing series of purchasing several press Heidelberg and Dalian, leading the printing market, customers, peers and staff also repeatedly harvest good, good reputation, served as the Dalian municipal CPPCC members and other social positions, their original one the world is getting broad printing.


To fight the price or quality

"The annual market capacity of Dalian printing market is between 1 billion 100 million and $1 billion 300 million," Kong Xiandong said. "A total of about 760 local printing companies share the cake." Facing the dual challenges of the market and competition, each printing enterprises seem to have two roads can be quite distinct from each other to grab the market, price, or quality products to fight the market?At the beginning of the plant in 2005, Kong Xiandong firmly avoided seemingly less investment, effective price war mode, choose high-end equipment to take the road of quality printing quality development.

In 2005, the introduction of Heidelberg Dongsheng printing Speedmaster CD 102 four-color offset printing machine, greatly enhance the business; second years of production, supply, and purchase a Subaru SM 74; after two years, Dongsheng printing and generous purchase of 102 color printing Dalian City, the first Heidelberg Subaru CX. Less than five years, three sets of printing machine of Heidelberg Dongsheng printing production has become the main force, but also by virtue of Dongsheng printing in terms of efficiency and quality advantages, in and around Dalian printing market established real influence. "So many years of practice has proved that our development path is correct." Kong Xiandong expressed delight,"For Heidelberg, we have a lot of experience."


First of all, the brand effect.Heidelberg equipment reputation in the market, customers often see Heidelberg to have the equipment, equipment and printing enterprise production strength affirmed. "Dongsheng printing is your choice of printing quality!" The market orientation of Dongsheng printing, Kong Xiandong introduced to us,"The fine print is clear positioning we communicated to the client, and we were from Heidelberg, the strong backing. At present, in the entire city of Dalian printing market, with Heidelberg Dongsheng printing equipment was undoubtedly the most from the pre printed part of the super CtP, three sets of equipment, to Paula, India Starr cutting knife folding machine, the combination of these devices is a commitment to product quality."

Secondly, the quality of excellent.The earliest use of Dongsheng printing printing machine is a domestic brand, and then the equipment put into operation in Heidelberg, really let the factory have is amazing. "The first Heidelberg run into the factory equipment, we excited to sleep at night, now recalled the scene at that time, Kong Xiandong still excited,Heidelberg equipment features, printed products are indeed excellent quality, so that customers are very satisfied."The machine running smoothly and efficiently, is Dongsheng printing complete customer trust, expand the most reliable market revenue guarantee, it is no wonder that Kong Xiandong has added to their trust,"Sometimes, I would take a chair and sit in Heidelberg next to the device, close your eyes and listen to the voice of Shua Shua Shua machine, feel very comfortable."


Keep the present or the future

In recent years, the printing industry gradual economic decline curve, many enterprises are suffering in. But Kong Xiandong thought not good, only good business, even in the economic "landslide" period, there will be standing in the air above the contrarian enterprise. Kong Xiandong think so, also East Sheng printing as the evidence, the achievements of the contrarian's success in 2015, the company still achieved a steady growth, from 1 to October sales over the same period last year rose 2 million 750 thousand yuan.

Dongsheng printing "interpretation of" the economic growth curve, due to various reasons.

First, thanks to the helm of Kong Xiandong navigation- currently, Dongsheng printing business mainly includes three parts, namely, journals, commercial printing and packaging, and fine printing is the main line of this series of three business areas, so that the company's profit rate is much higher than those in work focuses on the printing number of enterprises. Unlike many printing companies, Dongsheng printing is not passively waiting for customers to choose, but to choose their own "picky" and "field" is more in line with the customer, the only value prices do not care about the quality of living, are taking the attitude of refusal.

Second, Dongsheng printing is the joint efforts of all staff.In the company outside the canteen, impressively write ten characters "business is my home, everyone take care of it," this is the Dongsheng printing for staff requirements, but due to the staff of the enterprise recognized as beliefs arise spontaneously. Kong Xiandong introduces, Dongsheng printing is not stubborn in the original ", but on the data promotion according to status" award, which inspired the enthusiasm of the staff; in addition, Dongsheng printing staff to understand the decision and the development of the company, most of the time, will be meeting at lunch, let the staff to participate in, and each Wednesday, Saturday, the tea party will form and communicate with employees, let everyone brainstorming in a relaxed atmosphere.

Third, it is a favorable support for enterprise hardware, which Heidelberg equipment natural work can not be.Heidelberg equipment can provide high quality and efficient printing, this is no doubt, but the customer service convenient and thoughtful service, also let Dongsheng printing less menace from the rear. Mention this, Kong Xiandong also can not help but slightly excited,"Heidelberg is 200% of the efforts to carry out after-sales service, which allows me to buy Heidelberg equipment?!"


The correct orientation, and the efforts of the staff, support Heidelberg equipment, the three carriage drives Dongsheng printing has made no small achievement, on this side of Dalian printing market to break his own tricks, and its tentacles to Germany, South Korea, Japan and other export trade.However, the current results, although let Kong Xiandong proud but not satisfied. In his view, to be printed as a kind of cultural management, Dongsheng printing quality excellence in quality album business has been the recognition of many customers, even the Dalian Artists Association, oil painting association, calligrapher's Association will be related to the printing pictures live Dongsheng printing. Based on this, Kong Xiandong put forward not only to do more to do the creative cultural industry, cultural industry, operating in good faith, strong business strength, including the strength of the software and hardware capabilities, Ding better wish to pump a new future.


"The market will one day be good, and I want to prepare before the market climax, walking in the vanguard of economic development." Optimism and certainty for the future Kong Xiandong, has begun to outline belongs to Dongsheng printing of the beautiful blueprint, and once again the introduction of planning can give its high efficiency equipment in Heidelberg. Printing is attached to other sectors of a passive field, with the development of other industries homeopathy, but, Kong Xiandong "pilot" of the Dongsheng printing, has changed from passive to active, the future, the more will stroke the wider world of printing.


Empty Next